It’s all started when Google find that the content of the native Apps cannot be displayed in the search engine as they cannot be crawled by Google crawlers.
Google proposed solution to this problem by introducing Progressive Web Apps which combine the best of web and mobile apps. Think of it as a website built using web technologies but that acts and feels like an App. What separates Progressive Web App from regular websites is that it has properties to native apps like send push notifications, work offline, look and feel like an app load on the home screen, and so on and so forth.
Among the strengths of the native apps, the following advantages are added by Progressive Web Apps:
• Super fast loading time and installable: the progressive web apps are displayed immediately, even when you are in slow connections or offline
• Increased traffic because the content can also be found in the Google search engine
• Progressive web apps do have push notifications capability, when used properly notifications can really help engage users.
• Reduced development time, which reduces costs
• Detached from the browser and add-to-homecreen function is also included, just like native apps
• Reduce the volume of data by caching the content
• The responsive design makes it fit to any kind of devices like desktop, mobile, tablet, or whatever is next
With progressive web apps, gone are those days when your users first find your app in an app store, download it, install it and then, finally, open it. As the progressive web App are accessible through web URLs user can immediately start using it, eliminating the unnecessary downloading and installation stages. By utilizing methods that combine the best of both worlds (websites and mobile apps), leads to improved user experience, better visitor engagement, and increased conversion rates.